Xponential Fitness is to open more than 50 female-only studios in Saudi Arabia over the next three years.
In what is the US-based company’s first ever multi-brand international agreement, brands will include Club Pilates, Pure Barre, CycleBar, YogaSix and AKT.
The development will be led by Sultan and Mohammed Alhokair, owners of the newly-established First Agility Company.
“This is an ambitious and unprecedented fitness project for the Middle East, and we believe the Alhokair family and their team will be outstanding partners for Xponential Fitness,” said John Kersh, chief international development officer for Xponential Fitness. “The Saudi Arabian fitness market is poised for significant growth in the coming years, and we are excited for Xponential Fitness and our brands to play an influential role in its development.”
The Xponential Fitness expansion will begin with a five-brand flagship location in Riyadh, expected to open in October.