Instagram Image Ad Sizes Instagram Image Ad Sizes
This post was originally published on this siteLast updated: August 1, 2019 The various Instagram ad sizes and specs are daunting to the majority... Instagram Image Ad Sizes
This post was originally published on this site

Last updated: August 1, 2019

The various Instagram ad sizes and specs are daunting to the majority of us. Updates, new feature releases and much more make this a task not suitable for the faint of heart.

Some of us have our in-house documents floating around with the appropriate Instagram ad sizes–but who updates it and keeps track of the changes? That’s where we come in. Let us give you a bookmarkable blog post that includes everything for your Instagram needs.

Here’s the complete list of Instagram ad sizes and specs:

Instagram image ad sizes

Instagram is an advertising goldmine because of the unique opportunities to engage with users – there’s nothing quite like taking up the majority of a device’s real estate with a single ad. Think about it: Instagram is really the only “one at a time” scrolling social media platform, so ads get users’ full attention.

Easier said than done–right? Well let us help you by getting the correct image sizes for all the key types of Instagram ads.

Instagram landscape image ad

Instagram landscape images are typically wider and do not take up the traditional full square of the Instagram post. Landscape images stand out compared to the standard Instagram format, and can be uniquely used to show a wider image – this is be perfect from everything from panoramic shots for outdoor and travel companies to ads that seek to maximize the impact of text accents.

nectar instagram landscape image ad

nectar instagram landscape image ad

Landscape image ad dimensions and guidelines

  • Recommended image size: 1200 x 628 pixels
  • Minimum resolution: 600 x 315 pixels
  • Aspect ratio: 1.9:1
  • File formats: JPG or PNG
  • File size: 30MB max
  • Caption maximum length: 2,200 characters, but 125 is recommended

Instagram square image ad

Much like the landscape format, an Instagram square image focuses on width, but takes up more space of the overall post layout. The square doesn’t use all the space provided per post and typically is used for portrait-style images.

You don’t have to limit your scenic images to landscape, but make sure the square format doesn’t crop your images awkwardly.

buckmason instagram square image ad

buckmason instagram square image ad

Square image ad dimensions

  • Recommended image size: 1080 x 1080 pixels
  • Minimum image resolution: 600 x 600 pixels
  • Aspect ratio: 1:1

Instagram vertical image ad

Possibly the most popular photo size organically is the vertical, or portrait image. This is due to the fact it’s what your image is preset to when you snap an image on the app or upload one. However, the specs are not much different besides the overall ratio and resolution.

keeps instagram image vertical ad

keeps instagram image vertical ad

Vertical image ad dimensions 

  • Recommended image size: 1080 x 1350 pixels
  • Minimum image size: 600 x 750 pixels
  • Aspect ratio: 4:5

Pro Tip: Remember when creating ads in the ad creation feature, it’s possible to select Crop Image. This helps you ensure your ad comes out exactly how you planned.

Visualize your Instagram ad performance with Sprout

Once you’ve got your ad specs perfected and published, it’s essential to check up on performance.

With Sprout’s Paid Performance Report for Instagram, track any number of campaigns for the metrics that matter most.

Sign up for a free trial today and let Sprout take care of the rest.

Instagram video ad sizes

Did you know a quarter of all Instagram ads are single videos? The popularity of video isn’t just surging on Instagram either. But to make sure you’re on top of your video strategy, you must ensure you’re using the correct sizes and specs.

Video is where things can get a little tricky, but again–don’t fret–we’re here to help your brand! Check out the various single video ad sizes below:

Instagram landscape video ad

Just like the landscape image, Instagram’s landscape videos are for the same scenic purpose. This style of video allows users to showcase a more cinematic approach to video–mostly viewed on mobile–for its followers.

under armour landscape video ad

Landscape video ad size and specs

  • Minimum resolution: 600 x 315 pixels
  • Aspect ratio: 1:91:1
  • Video formats: MP4 and MOV recommended
  • Maximum video size: 4GB
  • Maximum video length: 120 seconds
  • Frame rate: 30 fps for all formats

Instagram square video ad

Not much changes when you select the Instagram square video format. Pay attention to how your ad and call to action appear on a mobile device–not to crop anything important in the actual video.

allbirds instagram square video ad

Square video ad size and specs

  • Minimum resolution: 600 x 600 pixels.
  • Aspect ratio: 1:1.

Instagram vertical video ad

As you’re likely gathering, organic and paid formats are similar. And for vertical video ads, make sure to pay attention to the resolution and aspect ratio changes.

Chickfila vertical video ad

Vertical video ad size and specs

  • Minimum resolution: 600 x 750 pixels.
  • Aspect ratio: 4:5.

instagram management learn more banner

Instagram Stories ad sizes

You didn’t think we would forget Instagram Stories here would you? We’d never! More than half of brands have posted an Instagram Story? Not only that, but the addition of Stories drove the time spent on Instagram by users up nearly 28 minutes.

There’s real power to using Instagram Stories in your social media advertising strategy. Make sure you have the right Instagram Story ad sizes below:

Instagram Stories image ad

Instagram Stories have a lot of features that make single image ads ideal for your marketing campaign. With GIFs, stickers and marker tools, you can easily direct users to clicking or swiping to find more information.

isle of dogs instagram story ad image

isle of dogs instagram story ad image

Instagram Stories ad image dimensions

  • Recommended resolution: 1080 x 1920 pixels
  • Minimum resolution: 600 x 1067 pixels
  • Aspect ratio: 9:16
  • File formats: JPG or PNG
  • Maximum image size: 30MB

Pro Tip: Additionally, advertisers may want to limit overlay text on images as Facebook’s Ad Manager could reject your image. Consider this for all image formats as well.

Instagram Stories video ad

According to Social Media Week, roughly 70% of Instagram Stories videos are watched with sound. It’s really important to make sure your videos drive the right message, all within the correct specs.

wild turkey instagram story video

Instagram Stories video ad specs

  • Recommended resolution: 1080 x 1920 pixels
  • Aspect ratio: 9:16
  • File formats: MP4 or MOV
  • Maximum video size: 4GB
  • Minimum resolution: 720p

Instagram carousel ad sizes

If a carousel option for Instagram advertising sounds familiar, that’s because Facebook has carousel ads, too.

This type of ad format allows brands to showcase multiple images or videos in one single ad. It’s truly the best bang for your Instagram ad buck. See the full specs details below:

Instagram carousel image ad

If you’re like anyone else on Instagram, you flip through content at blinding speeds. Why not try to keep users around for awhile with more than one piece of visual content?

basic outfitters instagram carousel ad image

Carousel ad image dimensions

  • Recommended resolution: 1080 x 1080 pixels
  • Aspect ratio: 1:1
  • File formats: JPG or PNG
  • Maximum image size: 30MB per image/card
  • Instagram allows 2-10 images/cards per ad.

Instagram carousel video ad

Something many users forget is that you can use up to 10 videos for a single ad! Make sure your brand has the right balance of content as not to overwhelm your audience on a single post.

hims instagram carousel video

Carousel video ad specs

  • Minimum resolution: 600 x 600 pixels
  • Maximum resolution: 1080 x 1080 pixels maximum
  • Aspect ratio: 1:1
  • File format: MP4
  • Maximum video size: 4GB per video/card
  • Maximum video length: 60 seconds
  • Instagram allows 2-10 videos/cards per ad.

Pro Tip: When you create Instagram carousel video ads, there must be a thumbnail image. The ratio for this image is recommended to match the 1:1 video aspect ratio. Additionally, thumbnail images cannot have more than 20% text taking up the image.

To find more information, check out the Facebook Help Center and Instagram Business Help Center. Want to know more visual specs? Check out our complete guide to all the social media image sizes and our complete social media video specs guide as well!

Source: This post was originally published at Sprout Social on .

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