Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has officially launched its B2B Attractions Marketplace.
The online platform, called Priohub, aims to connect attractions and experiences across the city with global audiences and relevant channel partners.
The initiative has been designed to help attractions access the industry’s network of B2B resellers, increasing productivity across the breadth of Dubai’s destination offering.
The integrated platform supports the city’s goal of becoming the world’s most visited and revisited destination by 2025, placing destinations in front of global audiences and helping them manage their booking and customer relationship management processes, a statement said.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “The Attractions Marketplace has been designed to leverage the digital disruption that the leisure and entertainment landscape is experiencing, and is set to benefit the city’s wide variety of attractions and experiences by enhancing their visibility and global connectivity.
“The platform responds effectively to the challenges faced by attractions in marketing themselves to international audiences, offering access to global reseller partners while creating a seamless booking and customer management process… we hope to see increased footfall, stronger engagement and a boost in revenue across the city.”
Attractions looking to enlist themselves on the platform are invited to visit the Priohub website to start the enrollment process.
Small attractions can also take advantage of the Dubai Tourism subsidy, which offers the first 140 attractions a 50 percent discount on the white label solution licence and implementation cost.