Twitter is working on a “snooze button” that can pause notifications from hitting for your phone, according to app researcher Jane Manchun Wong. Wong, who mines app code for unreleased or upcoming features, first discovered the yet-to-be-released snooze button on August 4 while looking at the Twitter Android apps’... Read more

Reviews for local businesses are everywhere. As consumers, we search for opinions and ask our friends for recommendations. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. They’re necessary to... Read more

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Managing all of... Read more

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to... Read more

Last updated: August 1, 2019 The various Instagram ad sizes and specs are daunting to the majority of us. Updates, new feature releases and much more make this a task not suitable for the faint of heart. Some of us have our in-house documents floating around with the appropriate... Read more

Last updated: August 1, 2019 Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Why? Nearly everyone is there. To compare Facebook’s dominance against other social media networks, 97% of social advertisers chose it as their most used and most... Read more

Twitter hashtags help make disparate posts and conversations centered around the same topic easier to find and search.  Hashtags are formed by using the pound sign (#) in front of a word with no punctuation or spaces.  Using hashtags, users can find all the posts around a certain event,... Read more